Protein, made for pregnancy
Finally, a protein bar made for pregnancy.
20g of protein, thoughtfully selected nutrients, and ingredients you can actually feel good about. Designed to complement your prenatal, not replace it.
- 20g protein
- Pregnancy-conscious nutrition
- No artificial sweeteners
- Designed alongside your prenatal
Pregnancy changed what you eat.
Why didn’t it change your protein bar?
You start reading every label. Thinking about protein. Choline. DHA. Ingredients you barely noticed before. And yet the protein bar aisle is still full of products designed for everyone.
So we made one specifically for pregnancy.
A protein bar first.
Made with pregnancy in mind.
20g protein
Because getting enough protein matters, and pregnancy isn't exactly known for making meal prep easier.
Thoughtful nutrition
Made with nutrients selected specifically around pregnancy needs.
Clean ingredients
No artificial sweeteners. No unnecessary junk. Nothing we'd be embarrassed to explain.
Prenatal-friendly
Designed to sit alongside your prenatal, not replace it.
Inside the bar
What's inside matters more now.
Every ingredient is on the wrapper, in plain language. No proprietary blends, no vague “natural flavors.”
Protein
A meaningful 20g in every bar.
From simple, recognizable sources. Enough to actually count toward your day.
Choline
An important nutrient during pregnancy that's often hard to get enough of through food alone.
Your prenatal may include some. Food sources help too.
DHA
An omega-3 commonly emphasized during pregnancy.
The one your OB keeps mentioning.
Calcium
Included as part of a balanced pregnancy diet.
A familiar nutrient, doing familiar work.
Fiber
Because pregnancy has enough surprises already.
We'll leave it at that.
Not another prenatal.
Not another generic protein bar.
| Generic Protein Bar | Prenatal Vitamin | BarBaby | |
|---|---|---|---|
| High protein | |||
| Made specifically for pregnancy | |||
| Food you actually want to eat | |||
| Designed to complement your prenatal | |||
| Easy snack | |||
| Pregnancy-focused nutrients |
The taste part
If it doesn’t taste amazing, none of this matters.
Pregnancy may change your appetite. It shouldn’t lower your standards. BarBaby is being built to taste like the bar you’d choose even if you weren’t pregnant.
Chocolate Peanut Butter
- rich cocoa
- roasted peanut butter
- soft chewy center
- light sea salt
Chocolate Peanut Butter — our first flavor. More on the way.
The fine print, up front
Our standards are annoyingly high.
- No artificial sweeteners
- No artificial colors
- No artificial preservatives
- Made with organic ingredients
- 90+ Yuka score
- 20g of protein per bar
- Made for daily use alongside a prenatal
- Shelf-stable without compromising the ingredient deck
Yuka is an independent app. BarBaby is not affiliated with or endorsed by Yuka.
Hannah & Ryan
Founders
How this started
It started with one very normal question.
When Hannah got pregnant, she started paying much more attention to what she was eating. She wanted more protein, but the bars she found were made for everybody. And the pregnancy-specific products she found felt more like supplements than food.
So Hannah and Ryan started working on the protein bar they wished already existed.
BarBaby is simple: a truly delicious protein bar designed specifically for pregnancy.
What people say
Taste testers are into it.
“I would eat this even if I weren't pregnant.”
“The fact that I don't have to Google every ingredient is the whole point.”
“Finally something pregnancy-related that doesn't feel medical.”
Shop
One bar. Zero second-guessing.
BarBaby Pregnancy Protein Bar
Chocolate Peanut Butter · 12 bars
- Free shipping on subscriptions.
- Pause or cancel anytime.
What’s next
Pregnancy isn’t the end of the story.
We’re also developing BarBaby Nursing — protein and nutrition designed specifically around breastfeeding.
Questions, answered
The things you'd ask us at a farmers market.
No. BarBaby is food, not a supplement. It's designed to complement your prenatal, not replace it. Always follow the recommendations of your healthcare provider.
Yes. BarBaby is made for regular use during pregnancy, alongside a normal diet and your prenatal.
Because nutritional needs and food priorities change during pregnancy, while most protein bars were designed for the general population.
20g per bar.
No. BarBaby is shelf stable — it lives just fine in your bag, your desk drawer, or your glove box.
None artificial. BarBaby is made without artificial sweeteners — everything we sweeten it with is listed on the wrapper.
Yes. BarBaby is made with organic ingredients.
BarBaby is made from food ingredients commonly eaten during pregnancy and is produced to food safety standards. As with any dietary change during pregnancy, discuss your individual needs with your healthcare provider.